Deliverables-workshop

Deliverables Workshop

Please submit this form for each product or service you sell. For the last question, please use the following as an example: "Our effective approach to networking helps entrepreneurs and sales professionals who need positive results from their relationship building. After using our approach to networking they experience undeniable business growth."

1. What's your first name?*

2. What's your last name?*

3. What's your email address?*

4. What is the name of the product or service you sell?*

5. How would you describe this deliverable in 3-5 sentences to a prospect who wants to learn about it via email?*

6. Who needs this deliverable and why do they need it?*

7. How does pricing work for this product or service?*

8. Once purchased how is this product or service delivered to the buyer?*

9. Who are your top three competitors?*

10. How do your top three competitors position themselves?*

11. How are you currently positioning this deliverable?*

12. How should you position this deliverable?*

13. Position: What position sets you apart from the competition for this deliverable?*

14. Deliverable: This product or service should be labeled as what? What's it called?*

15. Who: Who is the person who needs this deliverable, in as few words as possible?*

16. Why: They purchase this deliverable because they believe it will provide them the benefit of what?*

17. What: Once they acquire the benefit they're looking for, how will that ultimately help them?*

18. Fill in the blanks using the answers from the previous five questions: "Our [position] [deliverable] helps [who], who need [why]. After using our [deliverable] they experience [what]."*

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